An idea I had walking down the dessert isle at Waitrose

A concept for Just Desserts, a new range of deliciously whipped low fat fools in six unique flavours with a twist. You’d be a fool not to try them!

The concept was created while I was working on a speculative script about a graphic design studio, which morphed into a script about a team of product innovators and tasters. The script remains unfinished, superseded by other events. The desserts are therefore shelved.

Everything about Just Desserts, its range of flavours and packaging were conceived, designed and mixed by Margaret Murphy.

Waitrose, if you’re reading this, I’d be delighted if you’d like to produce them. My contact details are below.

Just Desserts. Packaging sleeve concept for a new range of desserts showing three of the series of six sleeves.
Packaging sleeve concept for a new range of desserts. Designed in Adobe Illustrator.
Packaging sleeve concept for a new range of desserts. Designed in Adobe Illustrator.
Packaging sleeve concept for a new range of desserts. Designed in Adobe Illustrator.
Packaging sleeve concept for a new range of desserts. Designed in Adobe Illustrator.
Packaging sleeve concept for a new range of desserts. Designed in Adobe Illustrator.
Packaging sleeve concept for a new range of desserts. Designed in Adobe Illustrator.